Basic Shopify SEO Checklist for E-commerce Website

Shopify has widely used the platform to set the online e-commerce store. When you perform Shopify SEO then you might get massive traffic from the search engines including Google, Bing, and DuckDuckGo.

Shopify SEO Checklist

The basic checklist consists of two main elements – the on-page SEO checklist and off-page SEO checklist. This helps in optimizing your e-commerce website and drive product sales from the organic sources.

On-page Shopify SEO Checklist

Here is the basic on-page SEO for the Shopify checklist for your e-commerce site to improve the visibility of the search engines.

1. Tools Installation

Install Google Analytics for tracking and monitoring the traffic from all the sources including social, organic, direct and referral. You can even track the conversions to the site through Google Analytics. Add and verify your site for Google webmasters for rectifying the technical errors on the site.

2. Search Target Keywords

For taking ideas about the keyword you can use the tool like Uber suggest and select the long-tail keywords for getting top rankings in a quicker time. Research about the keywords by using tools such as Google Keyword Planner, SEMrush,, etc and finalize the keywords.

3. Add Meta Tags

Based on the finalized keywords, you can edit and Meta tags including title, Meta description, heading tags, ALT tags for images to the site. Keep the title under 70 characters and Meta description under 150-160 characters. Use the proper heading tag H1 for the main heading and H2- H6 tag for sub-headings in the post based on the importance. Include the keyword in the main URL and ALT text and file name of the images.

Note: The best thing about Shopify is it have automatically generated robot.txt, sitemap, and canonical URL to avoid duplicate URLs.

4. Content Optimization

Create the right content marketing strategy by knowing the buying behavior of the customers when they perform the search queries and target those keywords. Ensure that all the product pages have the content around 300 words or more. On the other hand, blog posts should have 500 or more words in the content. Avoid duplicate content and you can easily check it using tools such as Copyscape and Siteliner.

Write a unique description of the products and add the product reviews as it will add more value to your product and earn the trust of customers. Write the content for the search engines as well as for the users. Maintain the keyword density which means that if your keyword appears 1 time in the post of 100 words, then keyword density is 1%. So for better visibility, it is suggested to maintain the keyword density to 1-2%. Avoid using the keywords more than the recommended percentage as it will consider as the penalty by the search engines known as keyword stuffing.

Note: Don’t delete the pages without permanent or temporary redirections. It is suggested to add 301 permanent redirections for passing the link juice and authority to the redirected page.

Off-Page Shopify SEO checklist

Here is the off-page SEO checklist to increase the domain authority of the site and earn the trust of customers

1. Link Building

Link building is the process of getting incoming links from other domains. Earning links is an important technique for Shopify SEO. Quora, Yahoo, niche specific sites and forums will help to earn authority. Use tools like Ahref, open site explorer and majestic to analyze the backlinks and utilize for link building.

2. Social Link Building

Social profiles boost the sales of an e-commerce outlet. You should promote the products from the online outlet store to Facebook, Twitter, and Instagram. Instagram is an emerging channel to promote products. Tumblr and Flickr are good for social link building.

3. Reputation Building

Brand reputation is important for building a strong online presence. Get as many online reviews as possible on the site and social profiles. Remember to respond to the negative reviews as well.

For more details, check the E-commerce SEO Guide for a website.


Now that you have learned the SEO for Shopify, implement it using the above checklist and boost the sales and improve ROI.

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