While examining site design and layout, there is a refined, yet ideal solution to employ photos in an SEO friendly way (beyond ALT tags) that improves your search position while letting you incorporate the necessary marketing concept(s). Confused? Let’s examine a good example:
Imagine you run a travel site and you also desire to boost certain page for your period “Las Vegas hotel”. Suppose that. Also, you wish to include an enticing advertising information such as “Book today. The tagline that is aforementioned lacks detailed wording but offers influential characteristics. That being said, you may want to position the tagline in an impression as well as the search term (i.e. Las Vegas hotel) in a header tag. Without reducing keyword consistency, this places emphasis on the required expression, yet still provides a marketing opportunity.
Quite simply, photographs are a terrific place to place marketing communications that lack the mandatory keywords and phrases. Utilizing this method will make sure while less marketing vocabulary is ignored that descriptive wording is found. The mixture of keyword- material and the engaging message will meet both sides of the proper situation.